Increasing the bad emails on your list by a mere 1% can drop your deliverability by 10%.

It’s true. Fact is stranger than fiction in the world of email marketing. That email stat above is mind-bending, yet it’s also encouraging in a way. Neil Armstrong famously said, “One small step for man, one giant leap for mankind. The same is true for your list. A small step toward shedding bad emails can result in a giant leap in your deliverability.

There are many email validation stats that are just as rip-roaring as the data above. Here are 13 mind-boggling facts about email verification that you probably don’t know.

1) Email Validation Can Reduce Bounce Rate by 90%

Bouncing emails are like bouncing checks. They’re something no business wants to see. What’s amazing is how effective email validation is at removing email bounces. At least one email validator says their customers have a 10x reduction in bounce rate. In other words, email campaigns show a decrease in bounce rates by 90% after email verification

2) Buying Lots of Email Verifications Gives You a Rock-Bottom Price

Customers love saving money by buying in bulk. Ask the bulk retailer Costco; they had a revenue of 129 billion dollars in 2017. The benefits of bulk buying apply to email verification too. For instance, at Email List Validation, $19 gets you 2,500 email verifications and $1,600 gets you 2.5 million email verifications. That’s 131 verifications per dollar versus 1,250 verifications per dollar. Volume discounts are typical in the world of email validation. Bulk buyers laugh all the way to the bank.

3) Email Verification Software Automatically Syncs With ESPs like MailChimp

People often think of email verification software and ESPs like cats and dogs. That’s just not accurate. For instance, many email verifiers connect to MailChimp, Sendgrid, Hubspot, Mailerlite, and other ESPs with a few easy clicks. Automated email verification saves you the hassle of manual verifications.

4) Email Verification Software Companies Verify Billions of Emails

Yes, that’s billions with a “b”. Email verification software is really popular because it really works. Here at Email List Validation, as of July 2018, we’ve verified 1,949,176,234 emails. That’s almost 2 billion emails!

5) Email Validation Companies Cross Check Your List With Millions of Spam Traps and Complainer Emails

Just like a tourist trap removes cabbage, bread, and quid from travelers, a spam trap removes greenbacks from businesses. Complainers are costly too. Email verifications companies have custom lists with millions of known complainer and spam traps addresses. If they find any of these emails on your list, they delete them for you.

6) The Return of Single Opt-in Is Making Email Validation More Important Than Ever

Single opt-in forms are becoming trendy again. Litmus did a study highlighting the increased failure rates among double opt-in emails. Long story short, single opt-in emails help your email list grow up to 25% faster. As a result, many companies are using single opt-in forms. But, single opt-in addresses are far more vulnerable to grammar and syntax errors. More than 20% of email registrations contain typos, syntax errors, domain errors, and other problems. Email verification eliminates these mistakes, giving you the growth benefits of single opt-in and the improved deliverability of double opt-in. It’s the best of both worlds.

7) Email Verification Software Checks for Valid MX Records

According to DreamHost, “Mail Exchange Records are DNS records that are necessary for delivering email to your addresses.” However, there are many email addresses floating around with invalid MX records. In other words, those addresses don’t receive mail. But, they may be on your email list. Email verification software removes emails with invalid MX addresses, boosting your list’s hygiene.

8) Email Verification Is Used By At Least 153 Countries

It’s a small world. At least, email verification makes it feel that way. Email verification is ridiculously cosmopolitan. Doing a quick Google search, one email verifier has customers in 153 countries around the world. Another operates in 150 countries around the world. There are only 195 countries in the world, so that’s rather impressive.

9) You Can Buy a Monthly Email Verification Subscription

Pay as you go. It’s the industry-standard way of paying for email validation. It means you pay for what you need when you need it. Yet, some innovative companies are shaking things up, assisting people who need daily verifications. Monthly email verification subscriptions are the new kid on the block, and they’re gaining momentum.

10) A Handful of Email Verification Companies Offer 100 Free Verifications

An old economics maxim says there’s no such thing as a free lunch. However, that’s not exactly true. Email verification software companies regularly offer free trials for customers. The latest trend in the industry is 100 free validations -a generous number- for new customers.  You can also ask the non-advertising companies for free verifications. To summarize, many companies publicly offer 100 free email verifications. Some don’t publicly offer free email verifications, but many companies in this group are responsive to free trial requests from customers.

11) You Can Buy Bulk Email Validation on Fiverr

Five will get you ten. That’s an old idiom referencing a sure bet. If you bet five dollars, you’re sure to win ten. Well, five will get you ten that you can find email validation deals on Fiverr. Indeed, one seller will validate 1,000 emails for only $5 (technically six dollars after the Fiverr fee). Anyway, that’s a solid deal. However, the deal may be too good to be true. For instance, the fine print shows you have to pay $15 extra for one-day delivery. In business, time is money, so this delay may not work for you.

12) You Can Verify an Unlimited Amount of Emails for Free

Yes, you read that right. Free unlimited verifications. As in zip, nada, zilch, zero. So, why buy the cow when you can get the milk for free? Well, it turns out the milk is free, but it drips out painfully slowly.  Putting the bovine analogy aside, companies like Verify Email Address technically let you verify an unlimited amount of emails. The key word is technically. They require that you validate one by one, and you often have to enter a CAPTCHA code. These outfits are usually owned by email validation companies who want to advertise, but they’re way too slow if you have a sizable list. Honestly, you’re probably better off using a free trial of 100 emails.

13) Email Verification Is Used By Companies Like Uber and Indeed

Email validation services aren’t only used by the biggest frog in the puddle. They’re used by some of the largest companies in the world. Some of the big companies that use email validation include Uber, Indeed, Dell, Girl Scouts, Harvard Medical School, and Quicken Loans. The big-time spenders see the value of email verification.

 

Add Your Own Facts About Email Verification to This Article

Hopefully, this article shed some light on the best-kept secrets of email verification. As mentioned in the beginning, increasing the bad emails on your list by a mere 1% may result in a 10% decrease in deliverability. For large lists, that’s a big deal. That could easily be thousands of dollars your business is leaving on the table.

Therefore, it’s so important companies get the facts straight about email verification. Do you have a fascinating fact about email verification? Leave in the comments, and we’ll add it (and a link to your website) to the article.

 

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