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Thoughts, stories and ideas about email marketing & deliverability.

11 Expert Predictions About AI That Marketers Absolutely Can’t Miss

AI will have a huge influence on marketing in the coming decade. We talked to expert marketers, and they shared their private predictions with us. These forecasts are sweeping and transformative. For example, one expert guessed PR tools will find targeted prospects and pitch to them automatically.

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9 Expert Marketers Share Their Private Thoughts on the GDPR

Any company that collects data on residents of the European Union must follow The General Data Protection Regulation (GDPR). The old digital privacy laws were patchwork in nature. The GDPR is sweeping, redefining privacy laws with one overarching set of rules. These rules are more consumer-friendly than the old…

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How To Boost Your Affiliates With Email Marketing

When you want to create passive income that keeps earning whilst you focus on what you want to in life, nothing is as effective as building your own personal network of affiliate sites. The only question when it comes to directing people to your links is: “How to do it?” Let’s take a look at this key question, and discuss the

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How to Conquer MailChimp Opt-In Issues

As many of will have no doubt seen by now MailChimp recently made some major changes to some of their key settings. This has created a whole host of issues for email marketers whose carefully crafted campaigns now need to be modified. Let’s take a look at  what the changes mean for you, and how can fix them with a few simple clicks.

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Top 5 Reasons You Should Clean That Email List before Sending That Next Campaign

Does it matter to clean that email list before you send that next campaign? Is it that important? The quality of your email list matters a lot as sending emails to a less quality list might lead to your email platform penalizing you. The next question you probably might want to ask is what

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12 Easy Email Design Hacks That Will Increase Your Conversions

Have you heard the famous Steve Jobs quote about design? He uttered a classic quip in a 2003 New York Times Article. The late founder of Apple stated, “Design is not just what it looks like and feels like. Design is how it works.” The quote teaches an important lesson. A beautiful design is nothing without

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The 10 Email Marketing Tools We Use To Get Emails Done!

I remember how 10 years ago I was fascinated by companies like 37Signals, PayPal and Salesforce. I researched how their onboarding process worked, what they were doing to keep people engaged and which email marketing tools they used in their campaigns.As a young product marketing guy, all I wanted was

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Hard Bounces Vs. Soft Bounces – The Ultimate Guide

Hard bounces. Soft bounces. There’s a line between them. However, that line isn’t as clear as you might think.Let’s start with a general definition of an email bounce.An email bounce is when an email can’t be delivered to an email address. A hard bounce is a permanent error, meaning that email is no

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11 Questions You Should Ask Before Using Mailchimp

Is Mailchimp Top Banana?Mailchimp gets a healthy dose of positive publicity. PCMag says it’s an “excellent starter service.”  Top Ten Reviews says they are “one of the best email marketing services available.” Are these reasonable claims?Let’s take a look. Here are 11 modish questions about Mailchimp.

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16 Practical Ways to Supercharge Your Email Headlines

Great Headlines Are Down the Rabbit Hole!A lot of email marketers are like Alice from Alice in Wonderland.In the book, Alice comes across the Cheshire Cat. He’s a grinning local. He can tell her where to go. She gets his attention, and they have an interesting conversation. Here’s a paraphrased version.

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