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Thoughts, stories and ideas about email marketing & deliverability.

How to Avoid Mailchimp’s Omnivore Warning

An ounce of prevention is worth a pound of cure. This is especially true when it comes to Mailchimp’s Omnivore warning. Yet, many businesses can’t prevent suspensions because they don’t understand Omnivore’s algorithm. Omnivore is heuristical. In other words, it’s not 100% accurate. The software has a lot more false positives than you’d think.

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How to Get Around Mailchimp’s Omnivore Error

MailChimp sends over one billion emails every day. They have over 14 million customers. MailChimp has 500 employees. They have customers in over 200 countries. The Atlanta-based company is the arguably most famous email service provider (ESP) in the world. Coincidentally, their abuse prevention system, Omnivore, is definitely the most famous email

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Is Email Verification Software Worth The Money ?

Does email verification software work? Can my business get good email verification software for free? These are the two most common questions that businesses have about bulk email verification software. This post will answer these two questions and more. Let’s jump into it. Is paid email verification software worth the money or not?

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6 Insanely Actionable Ways to Grow Your Email List With Twitter

Email marketing has an amazing 3800% ROI.  That’s true. Yet, there’s one problem. Email marketing typically doesn’t attract new traffic to your business. Hubspot opines that 65% of businesses say that getting traffic and leads is their biggest marketing challenge. Fortunately, Twitter can be used to grow your email list. The platform has 330 million monthly active users

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13 Mind-Blowing Facts About Email Verification You Should Know

Increasing the bad emails on your list by a mere 1% can drop your deliverability by 10%. It’s true. Fact is stranger than fiction in the world of email marketing. That email stat above is mind-bending, yet it’s also encouraging in a way. Neil Armstrong famously said, “One small step for man, one giant leap for mankind. The same is true for your list.

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12 Key Benefits of Email Verification Software

It’s astonishing how email marketing routs social media when it comes to clicks. According to Mailbird, you’re 6 times more likely to get a click-through from an email campaign than a tweet. Email just works so well for businesses. That’s why email verification software is so valuable. It’s the fastest and easiest way to optimize…

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A Sendgrid Suspension Survival Guide

Have you received a warning, suspension, deactivation, or ban notice from Sendgrid? Getting one of these notices is frustrating. This article will explain how to fix your Sendgrid suspension. Additionally, it will also reveal other useful facts. This article explains the difference between Sendgrid warnings, suspensions, deactivations, and bans.

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11 Expert Predictions About AI That Marketers Absolutely Can’t Miss

AI will have a huge influence on marketing in the coming decade. We talked to expert marketers, and they shared their private predictions with us. These forecasts are sweeping and transformative. For example, one expert guessed PR tools will find targeted prospects and pitch to them automatically.

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9 Expert Marketers Share Their Private Thoughts on the GDPR

Any company that collects data on residents of the European Union must follow The General Data Protection Regulation (GDPR). The old digital privacy laws were patchwork in nature. The GDPR is sweeping, redefining privacy laws with one overarching set of rules. These rules are more consumer-friendly than the old…

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How To Boost Your Affiliates With Email Marketing

When you want to create passive income that keeps earning whilst you focus on what you want to in life, nothing is as effective as building your own personal network of affiliate sites. The only question when it comes to directing people to your links is: “How to do it?” Let’s take a look at this key question, and discuss the

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